Fiat To Offer Its Entire Range Of Cars Under Rs.10 Lakhs
Fiat Chrysler Automobiles enriches the value proposition of the Fiat Linea and Fiat Punto Evo range of cars by reducing prices up to 7.3% on the former and close to 7% on the latter. The new prices will be applicable with immediate effect on the current model year of the Linea and Punto Evo.
Commenting on the occasion, Kevin Flynn, President and MD FCA India said,
"2017 is a significant year for FCA as we enter a new phase of growth with both our brands - Fiat and Jeep. We want to make this the year of our transformation in our approach towards engaging with existing customers and winning new ones. This thought led us to start the new year by enhancing the value proposition on our feature-rich Linea and Punto EVO, as the first step."
FCA has revisited its pricing strategy on Fiat products to make them more attainable than before. The prices of the Urban Cross and the Avventura were already realigned in 2016 and so was the Abarth Punto which is the most affordable hot-hatch in India today, being positioned under Rs. 10 lakh ex-showroom. Offering a price benefit of up to 7.3% on the current model year of the Fiat Linea and close to 7% Fiat Punto EVO, customers will now spend less on registration, insurance premium outflow etc, which optimizes the initial cost of ownership.
The price range for the Fiat Punto Evo is from Rs 5.45-7.55 lakhs and for the Linea is between Rs 7.25-9.99 lakhs. This not only makes Fiat cars affordable but also reduces the overall taxes and duties imposed on them.
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